| Permatex® Captures Multiple Awards for Design Excellence in 2007
- Permatex® creative team honored for website, advertising, catalog, and packaging work - The marketing communications team at Permatex, Inc., a leader in innovative chemical technology for automotive maintenance and repair, has received several awards for design excellence from the 13th Annual Automotive Aftermarket Global Design Awards and the American Graphic Design Awards. The awards cover a variety of marketing communications categories, including consumer advertising, product packaging, website, and product catalog. The announcement was made by Lauren Mencarini, Art Director for the Permatex Marketing department, who noted, “We are very excited to be award recipients for both competitions and thrilled to see that our work has been recognized by both the automotive aftermarket and the creative community, nationwide.” 13th Annual Automotive Aftermarket Global Design Awards This prestigious awards program recognizes outstanding design achievements in print advertising, merchandising/display, packaging, promotion, brand logotype, and internet. The entries are judged on how effectively they supported the company’s overall marketing strategy. In the 2007 competition, Permatex received two Gold Awards: • Website: “Permatex.com” (Permatex Marketing Communications Team and Emagine) •Consumer Advertising: No Touch® Seriously Wet™ Extreme Tire Shine (Permatex Marketing Communications Team) 2007 American Graphic Design Awards Sponsored by Graphic Design USA Magazine, the American Graphic Design Awards is in its 28th year and considered to be among the most selective competitions of its kind. The 2007 competition received well over 10,000 entries nationwide, making Permatex’s accomplishments most notable. Permatex received American Graphic Design Awards in three categories: •Advertising Category: No Touch® Seriously Wet Extreme Tire Shine(Art Director/Designer: Lauren Mencarini) •Catalog Category: Permatex® Products Catalog (Art Director/Designer: Lauren Mencarini) •Packaging Category: Permatex® the Right Stuff® 1 Minute Gasket (Art Director: Lauren Mencarini; Designer: Courtney Riley) Permatex, Inc. is a leading manufacturer, distributor, and marketer of premium chemical products to the automotive maintenance and repair markets. Since 1909, Permatex has been an acknowledged leader in the development of innovative new products and services for the automotive aftermarket. Permatex markets a wide range of products under well-known brand names such as Permatex®, Fast Orange®, No Touch®, NOS®, the Right Stuff®, Gel Twist®, PermaPoxy®, Ultra Bond®, and Dr Bond®. NOS is a registered trademark of Nitrous Oxide Systems®. Permatex currently operates in the United States, Canada, Mexico, and the U.K., and exports products to more than 85 countries around the world. North American operations include Permatex’s headquarters in Hartford, CT, a state-of-the-art manufacturing, distribution, and technical center located in Solon, OH, and a manufacturing facility in Kansas City, KS. Permatex is part of ITW (Illinois Tool Works Inc.), a US based, NYSE listed corporation, founded in 1912. ITW is a Fortune 200 diversified manufacturing company. Back |
